Johan Benno
Art Director & Designer
johanbenno@gmail.com
+46734354106
Art Director at Fältman & Malmén, prevouis at Asket and EFUEL.

Graduated Forsbergs Skola 2022. Internship at The Studio, Gärde Design & Asket
Based in Stockholm with a passion for fashion, photography and interior.
I am driven by improvement. Nothing is ever done and everything can always be improved. As art director I detest the word ”timeless”. I believe in design without trends, stepping away from fast phased creation.
2024
TRYGGA BARNEN
Art Director
Typography
Design
Trygga bannern is an organization that works for children who are born into families with alcohol addiction. To raise awareness that one in five children are born into families with addiction, we use classic "Alla barnen" jokes with a raw twist that creates attention and provocation
2024
LÖFBERGS
Art Director
Sweden is one of the countries that drinks the most coffee in the world. And we don't like unexpected visitors. Löfbergs biggest competitor is known for drinking coffee when "unexpected guests arrive". However, there are visits and moments to really look forward to. Like when we get an expected visit from grandma, grandpa, an old friend or Santa Claus. Or the Easter Bunny. Conversations and visits to look forward to in order to bring out the finest coffee.

You always have Löfbergs at home!
2023
ASKET
Producer
Art Director
Lookbook for AW22.
Described: We're celebrating the transitioning weather, shifting colors and seasonal arrival of our warmer essentials with our fifth non-lookbook lookbook. Non-lookbook, because we don't do seasonal fashion, but only eternally recurring essentials. Still a lookbook, because we showcase the versatility of these timeless staples.
2022
BIGSO
Art Director
Production
Web design
Bigso is one of Europe's leading manufacture of boxes and bespoke packaging. To think outside the box you need to be in the box. For this project we have combined Bigso's two offerings under one umbrella.
2024
ASKET
Art Director
Producer
Post-Production
Guidelines and visual guide as well as production when updating flatlays. Flat, folded and detailed images.
2022
ASKET
Typography
Art Director
Design
Every year ASKET publishes a summary of what has been achieved in the past year, what still needs to be achieved and the goals for the coming year. In 2022, they chose to publish the Progress & Principal report in print and online. Produced the layout, images and all typography.
2022
IQ
Assistant producer
There are many who have to pay the price when we drink too much. Which is easily forgotten. It's about IQ's communication effort "Who gets affected when you drink?" If. The aim is to get more people to think about how drinking affects our surroundings. In large and small, in the long term and short term.
2017
Personal
Art Director
Chocolate maker
In 2021 there was a big discussion connected to gang crime where it was believed that party people and the elite fueled threats, explosions and shootings when they were doing drugs at parties. This was a campaign was am idea aimed at drug users - like a Kinder egg, do you really need both candy AND a toy to party?
2022
FÄLTMAN & MALMÉN/
YOUNG LIONS
Art Director
Graphic Designer
AI
Ai have a dream is a concept for an organisation "Drömstort" working to keep childrens dreams alive and not losing faith.
2024
EFUEL
Lead Designer
UX Design
Typography
Responsible and creatively leading designer in the role of Art Director for EFUEL's smart app that controls the charging of the electric car at the home of private individuals.
2023
Personal
Photography
Since 2018 I have freelanced as a photographer and before that photographed people, places and experiences I want to remember over time. This is a selection of my favorite photos
2016- Now
Gärde Design
Typeface
During my internship with Marcus Gärde, I got to take part in the creation of the Galvator Sans typeface. A font that would be used across multiple different platforms.
2021
Forsbergs Skola
Graphic design
A school project where we were tasked with developing the design for a new mulled wine from the company "Skogsglögg". The result was a design that flirts with the art deco style, Swedish craftsmanship and Christmas.
2021