ASKET

Producer
Art Director

Lookbook for AW22.
Described: We're celebrating the transitioning weather, shifting colors and seasonal arrival of our warmer essentials with our fifth non-lookbook lookbook. Non-lookbook, because we don't do seasonal fashion, but only eternally recurring essentials. Still a lookbook, because we showcase the versatility of these timeless staples.

2022

Personal

Art Director
Chocolate maker

In 2021 there was a big discussion connected to gang crime where it was believed that party people and the elite fueled threats, explosions and shootings when they were doing drugs at parties. This was a campaign was am idea aimed at drug users - like a Kinder egg, do you really need both candy AND a toy to party?

2022

LÖFBERGS

Typography
Art Director
Design

A personal project for a Swedish coffee brand — Löfbergs. Their biggest competitor has become known for drinking coffee when 'unexpected guests arrive.' This plays on the idea of encountering them and the notion of how seldom one actually gets unexpected visitors, quite the opposite.

You always have Löfbergs at home!

2023

ASKET

Typography
Art Director
Design

Every year ASKET publishes a summary of what has been achieved in the past year, what still needs to be achieved and the goals for the coming year. In 2022, they chose to publish the Progress & Principal report in print and online. Produced the layout, images and all typography.

2022

ASKET

Art Director
Producer
Post-Production

Guidelines and visual guide as well as production when updating flatlays. Flat, folded and detailed images.

2022

EFUEL

Lead Designer
UX Design
Typography

Responsible and creatively leading designer in the role of Art Director for EFUEL's smart app that controls the charging of the electric car at the home of private individuals.

2023

Personal

Photography

Since 2018 I have freelanced as a photographer and before that photographed people, places and experiences I want to remember over time. This is a selection of my favorite photos

2018- Now

Gärde Design

Typeface

During my internship with Marcus Gärde, I got to take part in the creation of the Galvator Sans typeface. A font that would be used across multiple different platforms.

2021

Forsbergs Skola

Graphic design

A school project where we were tasked with developing the design for a new mulled wine from the company "Skogsglögg". The result was a design that flirts with the art deco style, Swedish craftsmanship and Christmas.

2021